Sinclair Oil boosts loyalty and fuel purchases with Mistplay’s LoyaltyPlay – Mobidictum

Game-linked rewards drive 42% more site visits and 9.7% increase in fuel purchases via DINOPAY app
Mistplay announced the results of its partnership with Sinclair Oil, which innovated its DINOPAY® loyalty program through game-linked rewards powered by Mistplay’s LoyaltyPlay solution. The initiative delivered significant improvements in customer visit frequency and engagement, with the LoyaltyPlay campaign driving 42% more site visits and a 9.7% increase in fuel purchases for Sinclair, highlighting a clear opportunity for fuel and convenience retailers.
Traditional loyalty programs in fuel retail often struggle with the fundamental constraint of extended gaps between engagement, as customers naturally space out fill-ups. As a long-standing innovator in the industry, Sinclair was looking to differentiate their loyalty program offers to keep DINOPAY® members active between visits while providing a tangible incentive to return to the pump sooner.
With Mistplay’s LoyaltyPlay solution, Sinclair embedded game-linked offers directly into DINOPAY®, allowing customers to earn fuel discounts by playing popular mobile games promoted within the app. Unlike traditional point-based mechanics, the program ties rewards directly to purchases, creating a clear line from engagement to redemption.
Through the campaign spanning Nov 2025 – June 2026, Sinclair transformed digital gameplay into measurable real-world results across its retail fuel network. Key performance highlights include:
By rewarding gameplay with real-world fuel savings, retailers can differentiate their loyalty program while driving increased visit frequency, faster re-engagement, and higher-value transactions.
Nick Gauger, Manager, Loyalty & Marketing at Sinclair Oil said:
“LoyaltyPlay gave us a compelling way to motivate repeat visits and increase engagement through interactive customer experiences – all connected to Sinclair Top Tier™ Gasoline. The program helped accelerate return trips and deepen engagement with the DINOPAY app.”
Jennifer Taylor-Glick, Director of Customer Success for LoyaltyPlay, added:
“Sinclair’s success with LoyaltyPlay validates our vision of transforming gameplay into real-world impact. As marketers demand more measurable, performance-driven solutions, LoyaltyPlay’s rewarded gaming approach is proving to be a powerful driver of loyalty, repeat visits, and incremental revenue.”
The partnership illustrates how fuel retailers can find new avenues of growth by moving beyond traditional discount-based loyalty. By connecting customer leisure behavior to fuel rewards, brands and retailers can create more compelling engagement and drive measurable improvements in visit frequency and purchase behavior.
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